PIER 39

San Francisco, California, US

Pier 39 is a lively waterfront marketplace on Fisherman's Wharf in San Francisco, offering a mix of shops, eateries, and a colony of sea lions against the backdrop of the bay. It ranks as the city’s second‑most popular attraction, making it a central stop for first‑time visitors.

Why choose PIER 39

Here you’ll feel the pulse of the city while watching sea lions lounge beside the pier, a scene you won’t find in any other neighborhood. The blend of waterfront views, casual dining, and street‑level entertainment creates an experience that feels uniquely San Francisco.

Best for: First-timers · Families · Photography · Foodies

Start your Fisherman's Wharf day here

Pier 39 anchors a half‑day of waterfront sights, shopping, and sea‑lion watching, all within easy walking distance of other highlights.

1. Morning — PIER 39
2. 11:00 — Fisherman's Wharf
3. 12:30 — Ghirardelli Square

Visit tips

• Head to the sea‑lion viewing platform at the pier’s far end for the clearest sight.
• Try the clam chowder at Fog Harbor Fish House for a quick, waterfront bite.
• Visit early morning or late afternoon to avoid the biggest crowds.
• Wear comfortable shoes; the area is best explored on foot.

Plan your visit

• Best time of day: Early morning, before 9:00
• Booking: not required — tickets at the gate
• Category: attraction
• Rated 4.2 by 23101 reviewers
• Tags: sea lions, bay views, shopping, family friendly

Nearby attractions

• Fisherman's Wharf — attraction, 7 min walk
• Lombard Street — attraction, 14 min walk
• Fog Harbor Fish House — restaurant, 1 min walk
• Scoma's Restaurant — restaurant, 9 min walk
• Coit Tower — attraction, 10 min walk
• Ghirardelli Square — attraction, 15 min walk

More things to do in San Francisco

• Alcatraz Island
• Golden Gate Bridge
• Fisherman's Wharf
• Lombard Street
• Golden Gate Park
• Ferry Building

See all things to do in San Francisco or plan a full San Francisco itinerary with Next Getaway.